Catalyst gets crafty

In an already outstanding line-up of Catalyst tenants, we are delighted to introduce the sixth company to take part in our business incubator programme.  Hoping to fast-track her craft-orientated concept, is Ruby Lee and her business Made & Worn.


Ruby, an electronics engineer and keen knitter, came up with the idea for Made & Worn when she was making a jumper. Fed up with making mistakes and constantly unpicking and re-knitting, she thought “there has to be a better way to do this”! That was when she decided to combine knitting with engineering to create an app.

Knitting has seen a real resurgence amid the UK’s current crafting boom with over seven million knitters and a hugely active online knitting community. However traditional patterns are notoriously hard to understand and easy to get wrong – as Ruby discovered.


Made & Worn will empower crafters to design their own knitting and crochet patterns, and make them, with visual step-by-step instructions. It will work with any wool, any garment, any size, and any texture; to create beautiful garments that are totally unique.

Ruby says: “I started designing and coding the app at home and that’s when I found out about the Catalyst Centre. I’m thrilled to have got through the application and pitch stages and I hope the process will help me to expand my team and attract investment for a launch into the app store in 2017. The office space and business network provided by the Catalyst programme will be instrumental in helping me to achieve this.”

Made & Worn is currently looking for knitters in Southampton to participate in user research so if you, or anyone you know, could be interested, get in touch via the website

This is the first Catalyst tenant that we have had in the consumer craft arena and we wish Ruby a great deal of success. Keep an eye on how she gets on here on the blog.