Online heaven for photography fans

SLR Joe is an online all-in-one destination for photography enthusiasts.

Spotting a gap in the market for a one-stop online photography shop, Joe created and, utilising an effective mix of online marketing tactics, quickly built a ‘honey pot’ website which has gone global.

A fantastic resource for anyone interested in cameras, SLR Joe: All About Photography incorporates a price comparison and price alert service, links to e-bay auctions for bargain hunters and product news and reviews. However, what sets it apart is that this website is also a place to learn about new photography techniques and to be inspired by amazing photography. The site is populated with great quality content, including a series of YouTube videos and importantly a community blog. Clever affiliate advertising fast built a large, loyal following and a lucrative business model. There are currently 7 SLR Joe sites including the UK, USA, Canada, Australia, France and Germany.